Vodacom made R23.4 billion from mobile data in South Africa

Mobile data continued to be the biggest growth area for Vodacom, and the company increased data revenue in its South African operations by 12.8% to R23.4 billion over the past year.

This is according to Vodacom’s annual results for the year ended 31 March 2018.

The strong mobile data revenue, which now contributes 42.8% of Vodacom’s service revenue, was thanks to data traffic growth of 43.7%.

To support the growing demand for data, Vodacom increased the coverage and capacity of its network, and drove 3G and 4G device uptake.

Vodacom increased its 3G population coverage to 99.4% and 4G coverage to 80.1% – up from 75.8% a year ago.

“4G customers on our network increased 44.8% to 7.3 million, while the average megabyte per smart device increased 18.4% to 784MB,” said Vodacom.

Lower data prices

Vodacom stated that it has reduced out-of-bundle spend using a three-pronged approach:

  • Improving customer data

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