Takealot Daily Deals price misleading – ASA

The Advertising Standards Authority of South Africa has ruled that a Takealot Daily Deals price for a Samsung TV was misleading.

Takealot promoted a Samsung 55-inch 4K Premium Ultra HD Smart LED TV in a Daily Deals promotion for R15,999 – a discount of 40% on the “List Price” of R26,000.

A consumer lodged a complaint with the ASA, highlighting that the “normal price prior to this promotion was R18,225”.

This is actually a 12% discount and Takealot was using a large 40% discount to mislead the public into buying the TV, said the complainant.

Takealot responded, stating it is not a member of the ASA, but elected to respond to the complaint as it is “a customer-centric business and as confirmation of its commitment to fair and honest advertising”.

It explained the difference between the “list price” and its own “normal selling price”.

  • The deal price – the price

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