The difference between Vodacom and MTN’s “Best Network” claims

The Advertising Standards Authority of South Africa (ASA) has ruled that Vodacom’s claim it was South Africa’s best network for three years in a row was misleading and must be retracted.

This is the latest in a long string of complaints lodged at the ASA related to “Best Network” claims in South Africa.

In the advertising which led to the complaint, Vodacom relied on customer satisfaction survey results from the South African Customer Satisfaction Index (SAcsi) for its claim.

Vodacom previously relied on results from speed tests by Ookla, MyBroadband, ATIO, and others for its “best network” claims.

When these speed test platforms showed that Vodacom no longer had the best network, however, the company moved to using SAcsi.

This created a situation where network quality tests by  MyBroadband and P3 Communications showed MTN had the best network, while Vodacom claimed to have the best network based on a consumer

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