MTN sticks it to Vodacom in new advert

MTN’s R30-billion investment into its network over the past three years is paying off, with its network outperforming that of its main rival Vodacom over the last two quarters.

MyBroadband Insight’s latest speed test quality report shows that MTN had the best network in South Africa in Q1 2018.

Research by P3 Communications, which conducted tests in South Africa between 17 January and 17 February 2018, also showed that MTN had the best network.

In recent years, Vodacom has relied on comparative speed test results from platforms like Ookla and MyBroadband to make its “Best Network in South Africa” claims.

However, with the tests now showing that MTN has the best network, Vodacom decided to change tactics.

ASA fight

In its latest “SA’s Best Network” advertising,  Vodacom relied  on consumer satisfaction surveys from the South African Customer Satisfaction Index (SAcsi) to make its best-network claim.

Vodacom’s use of a customer

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