Microsoft takes aim at Apple with $399 Surface Go tablet

Microsoft takes aim at Apple with $399 Surface Go tablet

Microsoft is going for the low-end of the personal computing market with a smaller, cheaper Surface Go tablet that takes on Apple's cheapest iPads.

The Surface Go has a 10-inch screen, about the same size as the entry-level iPad. At US$399 (R5 350 before taxes at the time of writing), the device is $400 cheaper than the current Surface Pro tablet, but has slower Intel processors and about four hours less battery time, Microsoft said. The new tablet weighs 520g, far lighter than existing Surface products. It goes on sale on 2 August with Wi-Fi connectivity. Cellular versions are coming later.

Like Microsoft's earlier devices, the Surface Go will work with optional keyboards and mouses. The company announced cheaper versions of both accessories on Monday. For the first time on Microsoft hardware, the Go will use the USB-C charging standard. The new tablets come in multiple configurations, including 64GB, 128GB and 256GB storage options and 4GB or 8GB of RAM. Prices range from $399 to more than $549.

The sub-$400 price point is key for Microsoft as it tries to turn its Surface business into a more serious challenger to other computer hardware makers

The sub-$400 price point is key

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